After you have connected your Facebook Channel, you can set up Facebook Shops and Instagram Shopping through [Channel settings].
1. What is Shops?
Expand your sales channels with Facebook Shops and Instagram Shopping, and create a connected shopping experience for your customers.
2. You must connect your Facebook Channel before you can create a Shop.
3. Click the [Channel settings] menu.
Click [Channel settings] and follow the instructions on the screen. Select [Shop] and connect to the required assets.
4. If you are using a domain, you must go through an additional verification process at [Facebook Business Settings>Brand Safety>Domains].
▶ Go to About Domain Verification in Business Manager
5. Learn about the all new Shop features for Facebook Shops and Instagram Shopping in [About Shops].